Riverview Medical Heart as seen from the Navesink River in 2017. (Picture by John T. Ward. Click on to enlarge.)
By JOHN T. WARD
New signage marking Crimson Financial institution’s solely hospital as ‘Hackensack Meridian Well being Riverview Medical Heart’ will embrace an illuminated signal on the Navesink River facet of the ability, beneath a choice by the zoning board Thursday night time.
The hospital sought variances for 5 indicators, 4 of them on its facade dealing with East Entrance Avenue and one dealing with the waterway. The aim is to make the ability’s branding according to that of the opposite 15 hospitals within the HMH community, advertising advisor Key Whiston informed the board.
The signal on the river facet would change an present signal atop the hospital, incorporating the HMH emblem with out rising in dimension, and could be illuminated, Whiston mentioned.
It might additionally fulfill unnamed hospital board members who’ve been urgent for it, mentioned lawyer John Giunco, representing HMH.
“So that is lit all night time, so Middletown can see it?” requested board Chairwoman Lauren Nicosia.
“Twenty-four hours a day, similar to the hospital,” Giunco replied. “Open on a regular basis.”
The signal would “present a guiding gentle within the occasion there needs to be a catastrophe on the water,” Giunco added.
“There’s not too many automobiles coming from the river,” mentioned Arthur Sorensen of Rumson, an lawyer representing with North Shrewsbury Ice Boat & Yacht Membership.
Planning advisor Andrew Janiw mentioned the signal would additionally improve visibility from the Route 35 Cooper’s Bridge and different roads.
“I’ve been on the river my entire life, and there’s no mistaking the hospital,” Sorensen responded. “You don’t want an indication on it.” He mentioned the signal would detract from the great thing about the river, “and as a sensible matter, anyone on the river can discover the hospital fairly simply.”
However board member Sean Murphy mentioned he noticed the proposal as “refreshing the constructing. I feel it enhances the property.”
The board’s approval vote was unanimous; board member Eileen Hogan, who’s husband, Tim Hogan, is a former Riverview president, recused herself from the listening to.
Riverview, based in a onetime boarding home on Union Avenue 1928, was unbiased till its merger with Jersey Shore Medical Heart in Neptune and Ocean Medical Heart in Brick to type Meridian Well being in 1997.
Meridian merged with Hackensack College Well being Community in 2016, creating New Jersey’s largest hospital chain.
Posted on April 5, 2019 at 11:50 am, filed beneath Boats & watercraft, Featured, Authorities, Well being Meals, Land Use & Zoning, Drugs, crimson financial institution, Rivers & streams and tagged arthur sorensen, Hackensack Meridian Well being Riverview Medical Heart Basis, monmouth boat membership, nj, crimson financial institution, riverview medical middle, sean murphy, indicators. Bookmark the permalink. Observe any feedback right here with the RSS feed for this submit. Trackbacks are closed, however you’ll be able to . Electronic mail this story.